Top 10 Best SEO Tools that SEO Experts Actually Use
Mastering SEO Optimization can be hard, especially if
you’re just starting out. Fortunately, finding the best SEO tools is easy,
we’ve compiled them all on this list. We reached out to over 30 SEO experts to
find out what the best SEO software is and what keyword tracking tools are
impressing the SEO experts. You don’t need to try all these tools, you
just need to figure out which one works best for your store’s needs.
Best Search
Engine Optimization (SEO) Tools
1.
- Google Search
Console:
Top SEO Tool Offered for free to everyone with a website, Search
Marketing SEO tools
like SEM Rush tend to be fan favorites in the SEO community. Experts
love that you can easily assess your rankings and changes to them as well as
new ranking opportunities. One of the most popular features of this SEO tool is
the Domain Vs Domain analysis allowing you to easily compare your website to
your competitors. If you’re looking for analytics reports that help you better
understand your website’s search data, traffic, or even your competitors,
you’ll be able to compare keywords and domains. The On-Page SEO Checker tool
allows you to easily monitor your rankings as well as find some recommendations
on how to improve your website’s performance.
4. KW Finder: SEO Keyword Tool
An SEO Keyword Tool like KW finder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
5. Moz : SEO Software
SEO
Software Moz kept popping up as one of the best SEO tools that experts actually
use. Some raved about how Moz was always up to date despite Google’s
regular algorithm changes. Others raved about their chat portal because it
allowed them to always get an insightful response to every question asked.
Whether you’re looking for keyword recommendations or a site crawl, Moz is a
full-service powerhouse. You can get great insights into how your website is
performing but also how to improve it. They also have a free Moz bar toolbar
that you can download for free that allows you to see your store’s metrics
while browsing any page. If you’re looking to learn more about SEO you should
also consider checking out Mozcon, their annual conference.
7. Answer the Public: Free SEO Tools
Free
SEO tools like Answer the public allow you to easily find topics to
write about for your ecommerce blogs. I’ve used this tool in the past to
create content around specific keywords to better rank online. Say you’re in
the ‘fitness’ niche. You can use this free SEO tool to create content around
for keywords like fitness, yoga, running, CrossFit, exercise and cover the
entire spectrum. It’s great for finding featured snippet opportunities. Say you
hire a freelancer to create content for you, all you need to do is download
this list and send it over to them. And it would’ve only taken you five minutes
of effort making it one of the most efficient ways to come up with SEO topics
for new websites.
8. Spy Fu: Free SEO Tools
While Spy
Fu does have an amazing premium version, many of our experts raved about
their free features. If you’re just starting out, you can easily grow into the
paid features as you start succeeding. You can easily view the number of times
a keyword gets searched each month while easily determining the difficulty to
rank for that keyword. You can also do some research on your competitors to
determine which keywords they use. You can search your competitor’s, or your
own, website to easily see how many organic keywords they have, how many
monthly clicks they get, who their paid and organic competitors are, the ads
they created on Google AdWords and more. It’s one of the most
detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager
at Spark Design, can’t get enough of SEO software Spy Fu. She shares, “I
have used SEMrush and Agency Analytics in the past and Spy Fu has the one-up on
my client’s competitors. All of Spy Fu’s features are great, but my absolute
favorite is the SEO Research feature. You’re able to plug in a competitor’s
domain and pull up information on their own SEO strategy. You can see what
keywords they pay for vs their organic standings, review their core keywords
and even assess their keyword groups. Using Spy Fu has been integral to my
client’s SEO successes. There’s so much more to track and report on, plus I
don’t have to put in as much effort in research as I did with other SEO
software. Spy Fu pulls the information I need and organizes reports in a way
that is presentable and understandable to my clients. I’ve already seen
increases in indexing and rank for keywords that we didn’t even think of.”
9. Woo rank: SEO Ranking Tool
As a top SEO analysis
tool, Woo rank offers
free and paid options to track and report on your marketing data. You can plug
in your competitors to discover which keywords they are targeting so you can to
overlap with theirs. Try reporting on how keywords perform over time to really
understand your industry and optimize for users in the best way possible. And
most importantly understand the things your website leaking from both
a technical and content perspective as this tools can identify duplicate
content, downtime, and security issues and provide guidelines on how to fix
them.
10.
Majestic:
Marketing SEO Tools
Majestic is one of the
best marketing SEO tools according to experts. It has countless useful features
like The Majestic Million which lets you see the ranking of the top million
websites. Did your website make the cut? The Sit Explorer feature
allows you to easily see a general overview of your online store and the number
of backlinks you have. It also works as an SEO keyword tool allowing you to
find the best keywords to rank for while also having features geared to site
comparisons and tracking your rank.
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